- Kiturami's 60 years of heating & cooling technology is shaping Korea's core industries.

- Kiturami Group achieves KRW 1.78 trillion in sales, with non-boiler sales accounting for 70%... Robust growth throughout all seasons

Kiturami Group (Chairman Choi Jin-min) announced the release of a new corporate PR commercial with the tagline, "Kiturami 60 Years of Heating & Cooling Technology," featuring exclusive celebrity endorser Ji Jin-hee.

Since 2022, Kiturami has been executing its corporate PR advertising campaign toward the public to pivot its corporate image into an integrated heating and cooling energy group from a household boiler company.

This year, the video, focusing on the keyword "Kiturami 60 Years of Heating and Cooling Technology," showcased Kiturami's core technologies and vision as an integrated heating and cooling energy group.

Kiturami Group has embarked on business diversification to navigate industry stagnation and pursue sustainable growth, emerging as an "integrated heating and cooling energy group" with 60 years of innovation in heating and cooling technology.

Last year, Kiturami Group's non-boiler businesses accounted for 70% of total sales of KRW 1.78 trillion. Through balanced development of its core businesses, such as heating, refrigeration, air conditioning, and energy, the company has maintained a robust growth trajectory regardless of industry conditions and seasonality.

A Kiturami representative affirmed, "With our new corporate PR advertising campaign, we aim to clearly publicize that Kiturami's 60 years of innovation in heating and cooling technology underpin core technology driving future industries."