Kiturami (CEO Kim Hak-soo) announced the debut of a new commercial for its third-generation carbon mat ondol for 2025.

Kiturami, which pioneered the heating mat market with its third-generation carbon mats, has debuted a new commercial themed "60 Years of Heating Technology that Speaks for Itself."

The newly released commercial begins with actor Ji Jin-hee comfortably lying on a third-generation carbon mat, free from concerns about electromagnetic waves, laundry, endocrine disruptors, or electricity bills.

Ji Jin-hee's narration then explains the status of Kiturami's third-generation carbon mat, which has become a mainstream leader in the heating mat market. He goes on to instill confidence in its quality and technological prowess with the closing line, "Trust in our 60 years of innovative technology."

In 2020, Kiturami was the boiler industry’s first to launch a third-generation carbon mat, Ondol, causing a generational shift in the heating mat market, which had been dominated by first-generation electric mats and second-generation hot water mats.

Cementing its spot an essential winter appliance, Kiturami's third-generation carbon mat ondol, equipped with 60 years of heating technology, has improved upon the harmful electromagnetic waves of first-generation electric mats and the hassles of second-generation hot water mats, such as leaks, bacteria, water refills, and washing.

A Kiturami Boiler representative stated, "We hope that you enjoy a comfortable sleep during the seasonal change to winter with our third-generation carbon mats, born of Kiturami's 60 years of innovation in heating technology." End.