The Kiturami Group (Chairman Choi Jin-min) announced the release of a new corporate PR Commercial titled “60 Years of Heating and Cooling Technology at the Heart of Korea’s Key Industries” together with its exclusive brand ambassador, actor Ji Jin-hee. 

This year’s commercial highlights the future-oriented technological capabilities of the Kiturami Group by linking its core value of “60 Years of Kiturami Heating and Cooling Technology” with Korea’s globally competitive leading industries.

The commercial opens with a scene of people from around the world exploring exhibits showcasing Korea’s key industries. Each exhibit features sculptures representing Korea’s major industries such as semiconductors, secondary batteries, nuclear power plants, and submarines, along with a 3D video showcasing Kiturami’s heating, cooling, and HVAC technologies applied to industrial sites.

Actor Ji Jin-hee then makes an appearance, accompanied by the narration “Kiturami’s 60 years of heating and cooling technology is at the heart of these industries.” The video concludes with Ji Jin-hee delivering the message “Kiturami, a comprehensive heating and cooling energy group.”

Since the 2000s when Korea’s boiler market entered its stagnant period, the Kiturami Group has grown into a “comprehensive heating and cooling energy group” by expanding its business to cooling, HVAC, and energy. Kiturami’s heating and cooling technologies are currently widely used across Korea’s key industries including semiconductors, AI data centers, secondary batteries, nuclear power plants, shipbuilding, and defense.

“This corporate PR commercial aims to communicate effectively the technological capabilities and vision of Kiturami as a comprehensive heating and cooling energy group that goes beyond providing boilers for home heating to supporting Korea’s future industries such as semiconductors, AI data centers, secondary batteries, nuclear power plants, shipbuilding, and defense,” an official of the Kiturami Group said.