Kiturami Co., Ltd. (CEO Choi Jae-beom) announced on the 16th that a new group image advertising campaign will be started with actress Ji Jin-hee as its exclusive model.

The new group image advertisement conveys the status of Kiturami, which has grown into a comprehensive heating and cooling energy group, using intuitive images.

The advertisement begins with the line " Now Kiturami is more than just a boiler company.” and states that Kiturami is expanding its business to various areas from refrigeration and air conditioning of nuclear power plants, semiconductor factories, and submarines to energy supply business and is developing advanced technologies. The advertisement also emphasizes the pride and trust in the technology that Kiturami has accumulated as actress Ji Jinhee confidently speaks the lines “We are creating the future with Kiturami ’s 50-year technology.” Then, the advertisement is finished by emphasizing “Comprehensive cooling and heating energy group, Kiturami” once again.

“We made a simple CF video lasting 15 seconds so that consumers who still perceive Kiturami as a boiler and heating company can easily remember the newly changed corporate image. Kiturami will continue to develop its core businesses such as heating, air conditioning, and energy to cement its position as a general heating and cooling energy group representing Korea, not just a company specializing in boilers,” an official of the Kiturami Group said.