Kiturami Group (Chairman Choi Jin-min) announced that it has debuted a new corporate PR commercial titled ‘Heating and Cooling Technology that Moves the World’ starring its exclusive spokesmodel, actor Jin-hee Ji.

The newly released campaign embodies the company’s image and prestige as a leading company in the industry as a heating and cooling energy company. The advertisement captures the refrigeration, heating, and air conditioning technology of Kiturami, which contributes to the development of a wide range of national industries, from national infrastructure industries to future-driven strategic and defense industries, in a sophisticated video sequence.

The commercial begins with actor Jin-hee Ji looking at a large 3D screen underscored by the narration, “50 years of Kiturami technology that moves the world, refrigeration, heating, and air conditioning.” Next, each industrial site where Kiturami’s refrigeration and air conditioning solutions are applied, from nuclear power plants to data centers and submarines, comes into view in intuitive 3D images.

The video sequence concludes with the actor’s line, “Kiturami is integral to the future industries of the Republic of Korea,” instilling confidence in the future vision of Kiturami, an all-encompassing refrigeration and heating energy group.

Kiturami rapidly began diversifying its business into refrigeration, air conditioning, and energy since the 2000s, when the domestic household boiler market entered a stagnation period. In particular, the three companies, △ Kiturami Bumyang Air-Conditioning, △ Shinsung Engineering, and △ Century, have grown into core affiliates accounting for more than 40% of Kiturami Group’s total sales based on their industry-leading technologies in refrigeration and air conditioning equipment.

As a result, Kiturami Group has completely transformed itself from a boiler-specialized company with sales of KRW 300 billion in 2001 to an ‘all-encompassing heating and cooling energy group’ with consolidated sales of KRW 1.66 trillion last year.

A Kiturami official said, “With our new advertisement, we are poised to publicize Kiturami Group’s heating and cooling technology that assumes a pivotal role in the future industries of the Republic of Korea.”