Kiturami Co., Ltd. (CEO Hak-soo Kim) announced that it has released a new commercial featuring the third-generation carbon mat with the theme of ‘Quality Promise’.

Kiturami launched the third-generation carbon mat in 2020, which addressed the potential risks of harmful electromagnetic waves and flammability over the first-generation electric mat, and improved on the long-use issues of the second-generation hot water mat such as leakage, bacteria, and washing.

Since then, it has succeeded in ushering in the new generation of the heating mat market by diligently keeping up efforts for quality innovation every year, such as △ aramid carbon heating wire that is five times sturdier than steel, △ smart thermostat with an integrated adapter, △ user-specific deep sleep science, and △ top-quality fabric made of eco-friendly textile.

The newly released third-generation carbon mat commercial captures the core theme of ‘Quality Promise’, and Kiturami’s sincerity in protecting customers from various concerns about heating mats in the video.

The commercial begins with actor Jin-hee Ji saying, “Kiturami keeps its promise,” and continues with a promise to protect customers from concerns about electromagnetic waves, washing, and environmental hormones. Finally, it proceeds with the tagline, “Our reputation for quality endures,” underlying its promise of responsibility and trust as a leading brand in the carbon mat market.

A Kiturami Boiler official said, “The third-generation carbon mat Ondol leads the quality innovation of the heating mat market by fixing the issues of the first-generation electric mat and the second-generation hot water mat, to solidify its market position as an essential sleeping appliance during winter.” He added, “Through the campaign of quality promise embodying its sincerity, we will widely publicize the trust in Kiturami’s 50-year-long technology and our efforts to bring happiness to customers’ daily lives.”