Kiturami Co., Ltd. (CEO Hak-soo Kim) announced that it has released a new boiler brand commercial campaign featuring actor Jin-hee Ji on the theme of “Our reputation for quality endures”.

The newly released commercial captures the quality and safety philosophy of Kiturami Boiler, which has been maintained for a long time, so that customers can use it assuredly without concerns about natural disasters, safety accidents, environmental pollution, and heating bills.

The commercial begins with actor Jin-hee Ji saying, “Kiturami keeps its promise,” and continues with its promise to shield customers from concerns about earthquakes, gas leaks, environmental pollution, and gas bills. Finally, it concludes with the tagline, ‘Our reputation for quality endures’, conveying the confidence and trust in its boiler technology that has led the industry for the past 50 years.

Since the mid-1990s, Kiturami has been the only company in the boiler industry to equip gas boilers with a dual safety system featuring both earthquake and gas leak detectors. Recently, four popular gas boiler products equipped with a dual safety system have been certified for excellent quality by receiving the Ministry of Public Safety and Security’s ‘Disaster Safety Product Certification’ for the first time in the boiler industry.

Additionally, having established a 100% eco-friendly boiler product lineup and production system, Kiturami is pioneering the way in distributing high-quality eco-friendly boilers with proven energy efficiency and fine dust reduction capabilities.

A Kiturami Boiler official said, “From early on, Kiturami has been devoting every effort into installing safety technologies that protect customers’ lives and property, while improving the core performance of household boilers such as heating and hot water.” He added, “The new commercial will serve to more sincerely publicize the principles and quality-driven philosophy that we have maintained as a national boiler brand for half a century.”